The rebrand of Music Midtown festival includes a vibrant fusion of bold typography, dynamic color palettes, and various different illustrations and photography reflecting its diverse lineup. Through a blend of geometric shapes and fluid lines, the visual identity captures the essence of both the energy and musical diversity, inviting attendees into an immersive experience. With a contemporary twist on traditional motifs, the rebrand of Music Midtown brings new life into Music Midtown, holding a fresh era of excitement and creativity for festival-goers.